Founder Growth Trap Playbook
About Me
I’m Janet Nambi Kiwanuka - executive coach, founder whisperer, and creator of the Founder to CEO Blueprint through the Tiny EI Habits Method.
I work with founders who’ve already built something real.
The ones whose businesses are growing, but whose teams are stuck.
Together, we rewire how you lead people.
Not with theory. With tiny, repeatable habits that turn leadership into leverage.
Because when you scale people, you scale everything.
Get The Founder-to-CEO Resources
Founders start companies. CEOs scale them into the future. The difference? Mastery of leadership. While founders hustle to build, CEOs step back to lead empowering teams, creating systems, and turning vision into sustainable growth. If you're ready to make that shift, here are 3 ways I may be able to help you.
Founder Growth Trap Quiz
This 2-minute Quizz will show you what's actually holding you back and what you need to do to break free to build a company that runs without you.
Founder Growth Trap Playbook
This guide helps you identify where you're stuck, shows you the real reason behind it, and give you simple powerful habits to shift into CEO leadership.
Founder to CEO Blueprint
A strategic framework that gets you out of day-to-day operations and earns you 5 hours back each week by building systems and delegating with trust.
Join my Founder Notes Newsletter
Who I Work With
You're A Fit If…
  1. You’ve grown your business past the scrappy startup stage
  1. You lead a team of 5–40 and feel stretched across every decision
  1. You know delegation matters but still find yourself jumping in to fix
  1. You’re tired of doing it all and ready to scale people, not just tasks
Coaching Approach
Together, we’ll build a leadership system that frees you up and builds your team up. This journey includes:
Designing your new job as a founder, shifting from Chief Firefighter to Strategic Leader.
Building resilient systems that operate smoothly, even when you unplug and step away.
Training your team to think critically, make decisions independently, and take full ownership.
Unlearning perfectionism, over-functioning, and the guilt that often accompanies being a founder.
All through the lens of emotional intelligence and tiny, behavior-based habits you can effortlessly integrate into your day no extra hours required.
Why Work With Me
My coaching approach is forged from personal experience. Before I became a coach, I co-founded a successful recruiting agency, scaling it across 6 countries with 40 staff and 900 outsourced personnel. But beneath the surface of this multi-figure success, I was quietly burning out.
1
Scaling and Burnout
I know what it's like to carry success and resentment in the same body, leading a thriving business while feeling like you're disappearing inside it.
2
Seeking Clarity
Walking away from my company was the hardest decision I'd ever made but it taught me the difference between leading from exhaustion and leading from intention.
3
Founding My Method
That journey gave birth to Unconscious Brilliance and the Tiny EI Habits Method, which I now use to empower high-performing women leaders.
4
Customer Success
Today, I guide founders who've transformed from overwhelmed operators into confident leaders. My clients have reduced decision bottlenecks by 70%, built teams that solve problems independently, and reclaimed 15+ hours per week to focus on strategy instead of firefighting.
More Ways To Work With Me
01
Team Development Workshops
Bespoke positive leadership trainings to elevate emotional intelligence, ownership and execution inside your leadership team.
02
Keynotes & Speaking
Transformative keynotes for professionals on the edge of burnout. I share proven micro-strategies from experts like Brené Brown and BJ Fogg to help your audience lighten their heaviest burdens and reclaim balance across all areas of life.
What My Clients Are Saying
"I first met Janet Nambi on Tedex and immediately said a prayer to meet her. My interaction with her by far surpassed my expectations. For the first time, there was complete clarity as to who I am and why I'm here. Becoming my best self is what I live for from the Unconscious Bias training. It's an opportunity one must choose."
Lady Justice Victoria
Connect & Credentials
Formerly a Franklin Covey Certified Facilitator for their product suite including Leadership, I obtained The Life Coach School certification to make impactful transformations for my clients, deliberately through emotional intelligence.
Connect With Me
Sign up for my ​newsletter here​ for weekly insights to sharpen your leadership.​